This course is unique as it is geared towards providing a long-term career is digital marketing with focus towards not only the tools & techniques used in digital marketing, but also on business & leadership skills that will equip students to become Future leaders in digital society.

Digital Marketers today need to know it all. The challenge is to consistently stay ahead of the curve for which you need to learn much more than just the basics.

The course aims to equip students with knowledge on social media tools and techniques to execute compelling social campaigns, master the process of organically driving traffic on websites, create mobile marketing campaigns, build positive perceptions of brands, email marketing campaigns for your businesses and brands, the use of analytical tools to analyze data of the digital platforms, skills to conduct market research

Pre-requisite:

  • A basic knowledge of computers, how to operate a computer system
  • Able to interact in English in a classroom environment.
  • Comfortable working in the Windows environment

 

Month 1: Introduction to Digital Marketing

Week 1-2: Fundamentals of Digital Marketing

  • Overview of digital marketing landscape
  • Understanding digital channels: SEO, SEM, social media, email marketing
  • Developing a digital marketing strategy

Week 3-4: Search Engine Optimization (SEO)

  • On-page and off-page SEO techniques
  • Keyword research and analysis
  • SEO tools and analytics

Month 2: Paid Advertising and Social Media Marketing

Week 5-6: Search Engine Marketing (SEM)

  • Introduction to Google Ads and Bing Ads
  • Creating effective ad campaigns
  • Budgeting and bidding strategies

Week 7-8: Social Media Marketing

  • Creating and optimizing social media profiles
  • Content creation and curation
  • Social media advertising and analytics

Month 3: Email Marketing and Analytics

Week 9-10: Email Marketing

  • Building and segmenting email lists
  • Designing engaging email campaigns
  • Email marketing tools and automation

Week 11-12: Analytics and Performance Measurement

  • Introduction to web analytics (Google Analytics)
  • Setting up and interpreting analytics reports
  • Performance measurement and optimization

Final Project:

  • Develop and implement a comprehensive digital marketing plan
  • Hands-on experience with various digital marketing tools
  • Analyze and report on the performance of digital marketing campaigns

Additional Topics Throughout the Course:

  • Content marketing and storytelling
  • Influencer marketing
  • Conversion rate optimization (CRO)
  • Mobile marketing strategies